Thursday, April 16, 2009

Nutrilite

There are numerous companies which supply dietary food supplements in the wellness industry. 

The pioneer in the history of nutrition is NUTRILITE™, which introduced multivitamin/multi mineral supplement to the world. The founder of NUTRILITE™, Mr. Carl Rehnburg, in 1927 observed that the urban people showed terrible sign of malnutrition but this malnutrition was not as wide spread among the poorer citizens in rural areas. He began to study the relationship between health and nutrition and realised that there were many plant based substances critical to human diet.
After years of research, he came out with his company called California Vitamins and produced the first multivitamin/multi mineral supplement in 1934. The company was changed to Nutrilite in 1939.

The basic idea at Nutrilite is that all of the factors required in nutrition are nearly always found in plant substances.”
-Carl Rehnborg, 1955
What makes NUTRILITE supplements different from others are the exclusive Nutrilite Plant Concentrates. 
The reason is not just one thing but a combination of many elements 

These includes 
History of industry leadership
Its organic farming practices
Its commitment to scientific research
Its superiority of concentrates
Its commitment to quality

NUTRILITE™ is the first and only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms. 

Nutrilites standards in quality starts from seeds, farming, manufacturing to serving 

1. NUTRILITE is the world's leading global brand of Vitamins, Minerals and dietary suppliments. It formulates products without artifical colours, flavours or preservatives.

2. NUTRILITE plants are dehydrated and processed within hours of harvest, using special methods and state-of-the-art equipment to capture nature's valuable nutrients.

3. Instead of storing their products for months in warehouses, they are carefully packaged and shipped soon after production, to maintain freshness.

4. Good Manufacturing Practices and a team of quality-assurance experts ensure high quality standards for the NUTRILITE brand – so that the supplements produced each month meet precise specifications for quality, potency, size, weight, and hardness.NUTRILITE is a proud member of GMP hall of fame.

5. Nutrilite avoids the use of synthetic pesticides, herbicides, and fertilizers. It replenish the soil, rather than depleting it. It use natural, environmentally-friendly methods to control weeds, insects, and other harmful predators. It releases good bugs in the farm like lady bugs, bumble bees and butterflies to eat away the bad worms and bugs in the plants.

7.  The Nutrilite Health Institute is at the forefront of a new scientific discipline: Nutrigenomics – the science of how our genes interact with nutrients. Nutrigenomics will soon make it possible for individuals to know their potential risk for certain health-related conditions – through DNA analysis. Eventually, they hope to be able to precisely tailor diet and supplement recommendations to address individual personal risk for many health-related conditions.

8. For more than 70 years, NUTRILITE products have set the industry standard for quality and innovation. They follow the strict Good Manufacturing Practices set for the pharmaceutical industry – although "official" standards of this type have not been mandated for supplement manufacturers.

9. NUTRILITE has been granted 95 patients for products, processes and packaging. It even performs more than 7000 quality assurance tests every month.

Some useful stats...

1. Nutrilite is 70 year old company and have more than 60 patents, 100 scientists, 10000 acres of own organic farmland to produce supplements.

2. Euro monitor 2006 Results confirms NUTRILITE is the World’s leading Brand of Vitamins,Minerals & Dietary supplements

3. NUTRILITE has been voted as Most Trusted Brand in Vitamins/Health Supplements in Asia on 6 core qualities:
Trustworthiness
Credibility of Image
Quality
Value
Consumer Understanding 
Ability to Innovate

4. In 2006, Reader’s Digest conducted a survey of over 70,000 people throughout Asia to establish the region’s most “Trusted Brands”. Nutrilite nutritional supplements,was a Gold Winner in Thailand and Taiwan, a Platinum Winner in Malaysia and China, and a Gold Winner for the Asian region as a whole.
The Gold Trusted Brand award goes to brands that score well above their competitors, while the Platinum Trusted Brand award is given for truly outstanding achievement and goes to competitors that have scored at least double that of their nearest rival.

5. NUTRILITE is so popular that the documentation was broad casted in Discovery channel, National Geographic Channel and Animal Planet channel.


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